Dr. Canary

Dealership website testing that follows the customer to your front door.

A speed test times your page and an SEO audit reads it. The bird uses it: it searches the inventory, values a trade, sends the inquiry and books the appointment, then records the emails, texts and calls that come back.

Check my dealership See the tests it passed ↓
Speed test94 of 100
A dealership’s Check Availability form on a phone. Every field is filled in and the button still reads Sending after 60 seconds, with no confirmation.

The page with the stuck form passed all three of these tests.

An illustration of a speed test of the vehicle page: 94 of 100, main content shown in 1.8 seconds on a phone.
Speed testTimes how fast the page loads.
An illustration of an SEO audit of the same vehicle page: no errors, with the title, description and vehicle data all present.
SEO auditChecks what a search engine reads.
An illustration of an A/B test of the button on the same vehicle page: version B wins, with 19% more visitors clicking it.
A/B testCounts which button gets more clicks.

The bird uses each tool the way a customer would.

  • A dealership’s new inventory on a phone. A new Kia K4 is listed at $757.Inventory searcha new K4 listed at $757
  • A dealership’s payment calculator on a phone. The estimated payment reads $NaN a month.Payment calculatorthe payment is not a number
  • A dealership’s trade-in page on a phone. The vehicle is filled in and the space where the offer belongs is empty.Trade-in toolno offer shown
  • A dealership’s credit application on a phone, stopped at step three by an error.Credit applicationstops at step three
  • A dealership’s chat window on a phone. The shopper asked about a vehicle and the agent is still shown as typing four minutes later.Chatno reply after four minutes
  • A dealership’s contact form on a phone. A question about Saturday service hours came back “Unable to process this submission.”Contact formthe message was refused
  • A dealership’s service scheduler on a phone. A day is picked and no appointment times are offered.Service schedulerno times offered
  • A shopper’s inbox on a phone. The newest dealership email’s subject reads “2026 Make Unknown Model Unknown”.Follow-up emailthe subject lost the vehicle

The report names every tool on your site and whether it worked.

See the example report
The example report: a D grade, fourteen vendor tools listed by name with two not working, and the trade-in failure with its phone captures.

Questions

What is dealership website testing?

Using a dealership’s website the way a customer does and recording what happens. Dr. Canary searches the inventory, opens vehicle pages, runs the trade and payment tools, sends the forms, chats and books service. Then it records the emails, texts and calls that come back. It covers the digital journey up to the front door.

Is this a speed test or an SEO audit?

No. A speed test times how fast a page loads, and an SEO audit checks how a search engine reads it. Both are worth running. Neither one fills in a lead form or values a trade, so a page can pass both while a tool on it is broken.

Is this A/B testing?

No. An A/B test shows visitors two versions of a page and counts which one they respond to. Dr. Canary asks a different question: does each tool work when a customer uses it?

Does it test lead forms?

Yes. It fills in the forms on your site, sends them, and records what each page showed and what came back by email, text or phone.

What does it cost?

A one-time checkup is $150 per location. Monitoring starts at $249 a month per location, inspected monthly, biweekly (every 14 days) or weekly.

Test your own site

Lead formsGo past the Send button.Vendor handoffsFollow the vendor handoff.

Also compared

Mystery shopping companiesWho shops what, from the inventory search to the front door.AI mystery shoppingThree kinds of AI mystery shopper, and where each one starts.Uptime monitoringWhy a page can be up while the tool on it is broken.
Dr. Canary giving the OK sign

Let the bird find it first.

Run a checkup on your website.

Check my dealership