Dr. Canary

The first minute decides the subscription.

The bird signs up like a new user, reads the code you send it, and shows you the step where they quit.

Run your numbers

Monitoring starts at $249 a month

  1. A create account form on a phone, filled out.Create accountdone: 35 seconds
  2. A number confirmed screen on a phone, with setup questions next.Text codedone: code in 6 seconds
  3. A setup questionnaire on a phone at question four of eleven, with no way to skip.Tastesslowed: 11 questions, no skip
  4. A this week’s plan screen on a phone, stuck on Building your plan.
    DThe first plan never loads.found on the next inspection · capture attached
    First planstopped: never loads
  5. A start your free week screen on a phone asking for a card.Free weeknot reached: the bird never pays
Dr. Canary in a lab coat, reading a tablet

What one bad step costs in subscribers.

Pick a step.
6,000
our estimate · set your own
$96
our estimate · $8 a month
14 days
our estimate · new accounts keep coming, so it looks fine
Our estimates. Change them.
70%
our estimate: set it to your own mix
80%
our estimate
5%
our estimate · set your own
First plan · unnoticed 14 days$7,423of first-year subscription revenue that never started.
subscribers you never got
77
every day it sits
$530
And the renewals behind it$3,712of second-year revenue, if half would have renewed.half is our estimate

The same step, with the bird looking.

Nobody lookingfound on day 14$7,423lost
The bird, weeklyfound by day 4$1,856lost

$5,567 stays in your app.This one catch pays for 14 months of weekly monitoring at $399 a month.

New users quit in a lot of places.

From the first screen to the first plan.

  1. Sign upaccount form submitspasstexted code is acceptedfail56%gave up on an online service in the past month over a forgotten password.FIDO Alliance, 2024, an industry group’s figure
  2. Set upquestions loadpassfirst plan before a cardfail8 in 10say they have deleted an app because they did not know how to use it.Wyzowl, 2020, a vendor’s figure
  3. First usefirst plan openspassplan loadsfail25%of apps were opened once and never again.Localytics, 2019, a vendor’s figure
  4. Subscribe32%would walk away from a brand they love after one bad experience.PwC, 2018

The first minute, screen by screen, on the report.

drcanary.com/products/…
DPepperleaf · Portland, OR2 of 5 first-use steps slowed or stopped
Create account
pass
Text message code
pass
Setup questions
11 questions before the first plan
Free trial
pass
First plan
never loads
A setup questionnaire on a phone at question four of eleven, with no way to skip.
Setup questions · 11 questions before the first plan
A this week’s plan screen on a phone, stuck on Building your plan.
First plan · never loads

Stop finding out from a one-star review.

A full checkup is $150. Routine monitoring starts at $249 a month.

Dr. Canary giving the OK sign