Dr. Canary

The cart was full. The order never came.

The bird shops like a new customer, stops before it pays, and shows you the step where the order died.

Run your numbers

Monitoring starts at $249 a month

  1. A cart on a phone with two items and a subtotal.Cartdone: 2 items
  2. A checkout on a phone that requires creating an account before an order can be placed.Accountslowed: no guest checkout
  3. A cart on a phone that is empty after the email was confirmed.
    DConfirming the email empties the cart.found on the next inspection · capture attached
    Confirm emailstopped: confirmed, and the cart is empty
  4. A delivery address and shipping options step on a phone.Deliverynot reached: never reached
  5. A payment step on a phone asking for a card.Paymentnot reached: the bird never pays
Dr. Canary in a lab coat, reading a tablet

What one bad step costs in orders.

Pick a step.
3,000
our estimate · set your own
$62
our estimate · set your own
14 days
our estimate · a slow week looks like a slow week
Our estimates. Change them.
50%
our estimate: set it to your own mix
60%
our estimate
Confirmation email · unnoticed 14 days$25,683of orders that never happened.
orders you never took
414
every day it sits
$1,835
And the reorders behind it$30,820in repeat orders over the next year, if four in ten never come back.three reorders and four in ten are our estimates

The same step, with the bird looking.

Nobody lookingfound on day 14$25,683lost
The bird, weeklyfound by day 4$6,421lost

$19,262 stays in your store.This one catch pays for 48 months of weekly monitoring at $399 a month.

Orders get lost in a lot of places.

From the cart to the payment step.

  1. Cartcart keeps its itemspassguest checkout offeredfail70%of online carts are abandoned, averaged across published studies.Baymard Institute
  2. Accountconfirmation email arrivespasscart survives confirmingfail24%of shoppers abandoned an order because the site required an account.Baymard Institute, 2022
  3. Checkoutdelivery options loadpasspayment step reachedfail17%abandoned an order because checkout was too long or complicated.Baymard Institute, 2024
  4. Reorder32%would walk away from a brand they love after one bad experience.PwC, 2018

Every step of the order, kept with its capture.

drcanary.com/products/…
DCalder Street Coffee · Asheville, NC2 of 5 shopper steps not working
Account at checkout
pass
Confirmation email
confirming empties the cart
Rewards sign-up
pass
Subscribe and save
pass
Store locator
no stores found
A cart on a phone that is empty after the email was confirmed.
Confirmation email · confirming empties the cart
A find us in stores search on a phone returning zero stores.
Store locator · no stores found

Stop finding out from an abandoned cart.

A full checkup is $150. Routine monitoring starts at $249 a month.

Dr. Canary giving the OK sign