Dr. Canary

A mystery shopper
for your website.

It shops your store like a customer: the forms, the service scheduler, the trade-in tool, and the follow-up a shopper gets after they hit Send.

Check my dealership See the bird’s findings ↓
Follow-up emailMake: Unknown
Dr. Canary examining a broken link with a magnifying glass

Looks fine.
Until you try.

An email reply inviting the shopper to visit for an in-person appraisal.

Give the next email a reason.

  • Inquiry accepted: succeeded
  • Appraisal visit offered: succeeded
  • Correct vehicle in later subject: failed
What to check at your store ↗

Every finding comes with the screenshot and the URL.

See the example report
The example report: a D grade, fourteen vendor tools listed with two not working, and the trade-in failure with its phone captures.

Check your own store.

Automotive email marketingCheck every email in the sequence.Automotive BDC · SalesReview the whole sales conversation.Automotive lead generationFollow the lead past Send.Car sales email templatesWrite for the next step in the conversation.Service BDCFollow the service appointment through.Lead formsGo past the Send button.Vendor handoffsFollow the vendor handoff.

What a broken tool costs your store.

Sales calculator ↗Service calculator ↗Find your dealership’s report ↗

Questions

What is automotive mystery shopping?

Testing a dealership like a customer. Dr. Canary shops the website, booking tools, and inquiry follow-up. This is digital secret shopping; it does not include a showroom visit.

Are these real dealerships?

Yes. Every finding comes from an inspection we ran. We take the store’s name off and show the finding on our example dealership’s pages.

Dr. Canary giving the OK sign

Let the bird find it first.

Run a checkup on your website.

Check my dealership